Digital Marketing

Digital marketing is the retailing of products and services mainly on the internet by using digital technologies. Businesses use digital channels like search engines, social media, and email to connect with customers and audiences.

📖 Week 1 – Foundations of Digital Marketing

Goal: Understand how digital marketing works and its role in modern business.

Lecture 1:

• What is Digital Marketing?

• Traditional Marketing vs Digital Marketing

• Digital Marketing Channels Overview

  • SEO, Social Media, Email, PPC, Content

Lecture 2:

• Target Audience & Buyer Persona

• Customer Journey: Awareness → Consideration → Purchase

• Marketing Funnel & its stages

• Types of Digital Campaigns

Lecture 3:

• Introduction to WordPress/Blogspot for practice

• Basics of branding: Colors, logos, tone of voice

• Setting up a basic brand presence online

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📱 Week 2 – Social Media Marketing (SMM)

Goal: Learn how to grow a brand using social platforms.

Lecture 4:

• Facebook & Instagram Marketing

  • Setting up a business page

  • Posting strategy & content calendar

  • Boosted posts vs Ad Manager

Lecture 5:

• TikTok & YouTube Shorts for business

• Creating content that converts

• Hashtag strategy & trends

Lecture 6:

• Tools for content creation (Canva, CapCut)

• Analytics: Reach, Impressions, Engagement

• Practice: Design 3 posts + 1 video for a brand

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🔍 Week 3 – Email, Content & Paid Advertising (PPC)

Goal: Learn to drive traffic through ads, content, and email.

Lecture 7:

• Email Marketing Basics

  • Platforms (Mailchimp, Brevo)

  • Building an email list

  • Creating a campaign (promo, newsletter)

Lecture 8:

• Content Marketing

  • Blogging, videos, infographics

  • Writing engaging and SEO-optimized content

  • Importance of storytelling

Lecture 9:

• Paid Ads (PPC) Introduction

  • Google Ads Basics (Search + Display)

  • Facebook Ads (objective, audience, placement)

  • Budgeting, targeting & ad copy

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💼 Week 4 – Strategy, Freelancing & Final Project

Goal: Build a complete campaign and start freelancing.

Lecture 10:

• Building a Digital Marketing Strategy

  • Combining SEO, SMM, Content, Email

  • Setting KPIs and Goals

  • Free Tools: Google Analytics, Meta Suite

Lecture 11:

• Freelancing Platforms

  • Creating Digital Marketing gigs on Fiverr

  • Writing winning proposals on Upwork

  • Building a portfolio without real clients

Lecture 12 (Final Class):

• Final Project: Launch a digital campaign (social post, blog, email + strategy)

• Certificate distribution + Live Feedback

• Bonus: Building your personal brand as a marketer