Digital Marketing with Daraz

Digital Marketing is like breath to the businesses today, so learning it gives you the highest place in the business world. Training is carefully designed to meet all the requirements of the Digital Marketer job role in the current market. The course also addresses the ECommerce trends so the digital marketer can help businesses to sell their products over the Internet. And the addition of WordPress let you fly solo if you jump in the freelancing market.

📖 Week 1 – Introduction to Digital Marketing & Brand Building

Goal: Build a strong foundation in marketing and brand visibility.

Lecture 1: What is Marketing?

• Traditional Marketing vs Digital Marketing

• Interesting facts about both

• Why businesses are shifting to digital

Lecture 2: Understanding Digital Marketing

• Inbound vs Outbound Marketing

• The Digital Marketing Process

• Brand: What it means & how to build it

• Visibility types (Organic, Paid, Earned)

• Creating your own brand identity

Lecture 3: Targeting & Strategy

• Customer Journey: Awareness → Action

• Sales Funnel: From Traffic to Conversions

• Leads & Conversions Explained

• Defining & Identifying Target Audience

• Primary vs Secondary Audience

• SMART Goals: Specific, Measurable, Achievable, Relevant, Time-bound

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🛠️ Week 2 – Website Creation & Social Media Marketing (SMM)

Goal: Build your blog and grow your brand on Facebook & Instagram.

Lecture 4: Blog Creation

• Intro to Hashnode

• Setting up a blog

• Domain & Hosting (Basic understanding)

• Posts vs Pages

• Using Media, Themes, Links, Comments

• General Settings Overview

Lecture 5: Facebook Marketing

• Page & Brand Creation

• Social Sharing Techniques

• Groups, Insights, and Content Planning

• Facebook Ads Basics

• Intro to Commerce Manager (for selling)

Lecture 6: Instagram Marketing

• Creating & Growing a Business Profile

• Posting & Insights

• Instagram Ads Overview

• Reels, Hashtags & Engagement Strategy

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🔍 Week 3 – YouTube, Google Ads & Email Marketing

Goal: Learn YouTube growth, Google SEM, and Email Marketing essentials.

Lecture 7: YouTube Marketing

• Creating a Channel

• Getting Views & Subscribers

• YouTube Ads Overview

• Optimizing for Engagement

Lecture 8: Search Engine Marketing (Google)

• Introduction to Google Ads

• Keyword Research (Tools & Methods)

• Google Search Ads vs Display Ads

• Creating your first campaign

• Intro to Google Analytics: Tracking success

Lecture 9: Email Marketing

• What is Opt-in Email?

• Choosing an Email Platform (Mailchimp, Brevo)

• Writing Effective Emails

• Email Campaign Optimization

• Growing and segmenting your list

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🛒 Week 4 – Selling on Daraz Marketplace

Goal: Learn how to launch and grow a successful store on Daraz.

Lecture 10: Daraz Store Launch

• Account Creation & Setup

• Brand Registration Process

• Product Hunting & Competitor Tracking

• Understanding the Seller Center Dashboard

Lecture 11: Product Listings & Optimization

• Creating & Optimizing Listings

• Writing product titles, descriptions & using keywords

• Product Ranking Strategies

• Managing reviews and feedback

Lecture 12: Promotions & Measuring Success

• Participating in Daraz Campaigns

• Using Promotions for Traffic Boost

• Analyzing Store Performance

• Tools to measure success

• Final Q&A + Certificate Distribution