SEO & Online Earning

SEO comprises the set of practices used for optimizing a website for increased visibility and relevance in search engine rankings. Basic principles of SEO are not only clear and precise to understand, but they are also essential and easy for building a successful web presence for your business.

📖 Week 1 – Introduction to SEO & Website Structure

Goal: Understand how SEO works and why it’s important.

Lecture 1:

• What is SEO?

• Why SEO is important for businesses

• Types of SEO: On-Page, Off-Page, Technical

• How search engines work (Google, Bing, etc.)

Lecture 2:

• Understanding SERPs

• Keyword research basics

• Free tools: Google Keyword Planner, Ubersuggest

• Short-tail vs Long-tail keywords

Lecture 3:

• Website structure for SEO

• Understanding URLs, permalinks, and site hierarchy

• Setting up a basic website (WordPress or Blogger) for practice

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🛠️ Week 2 – On-Page SEO Optimization

Goal: Learn how to optimize individual pages for search engines.

Lecture 4:

• Title tags, meta descriptions, and headers (H1-H6)

• Image SEO: Alt tags, filenames, compression

• Content optimization: Keywords, readability, internal linking

Lecture 5:

• Using SEO plugins (Yoast, Rank Math)

• Creating SEO-friendly blog posts

• Mobile responsiveness and user experience

Lecture 6:

• URL structure & canonical tags

• Schema Markup Basics (for beginners)

• Practice: Optimizing a blog post from scratch

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🔗 Week 3 – Off-Page SEO & Technical SEO

Goal: Understand link-building, authority building, and website health.

Lecture 7:

• What is Off-Page SEO?

• Backlink strategies: Guest posting, directories, outreach

• Avoiding toxic/spammy links

Lecture 8:

• What is Technical SEO?

• Site speed, security (HTTPS), and mobile usability

• Crawling and indexing basics

Lecture 9:

• Google Search Console setup

• Submitting sitemaps and fixing errors

• Robots.txt, XML Sitemap, Broken Links

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🚀 Week 4 – SEO Tools + Freelancing & Final Project

Goal: Learn how to track SEO performance and start freelancing.

Lecture 10:

• Introduction to SEO tools:

  • Google Analytics

  • Ubersuggest

  • Ahrefs (Free features), SEMrush (Overview)

• Tracking keyword ranking and traffic

Lecture 11:

• Freelancing on Fiverr & Upwork:

  • Creating an SEO gig (Live demo)

  • Optimizing gig title, tags, and description

  • Upwork proposals that convert

  • Tips to get first clients & avoid scams

Lecture 12 (Final Class):

• Final Project: SEO Audit + Blog Optimization

• Presentation of student work

• Certificate distribution + Q&A

• Bonus: How to keep learning SEO (free resources, newsletters)